作者: 寬容 時(shí)間: 2025-3-21 20:46 作者: Acumen 時(shí)間: 2025-3-22 00:57
The Drivers of Cross-Buying Behavior in Non-Contractual Settings, be of great concern for firms in non-contractual settings to stimulate customers’ cross-buying behavior. I also revealed a lack of studies devoted to analyzing the drivers of this customer relationship dimension (relationship breadth) in non-contractual settings. This is even more critical because 作者: companion 時(shí)間: 2025-3-22 05:20 作者: syring 時(shí)間: 2025-3-22 11:41 作者: Glower 時(shí)間: 2025-3-22 16:29 作者: 保守黨 時(shí)間: 2025-3-22 17:44 作者: 并排上下 時(shí)間: 2025-3-23 00:45
Book 2009e and/or length of the relationship. Examples include hotels, airlines, and most retailers. The most obvious consequence for CRM is that the end of a customer relationship is not directly observable, i.e., a c- tomer can switch providers without notifying the focal provider. Consequently, analysis o作者: 前面 時(shí)間: 2025-3-23 04:33 作者: Sleep-Paralysis 時(shí)間: 2025-3-23 07:19 作者: 水汽 時(shí)間: 2025-3-23 13:21
https://doi.org/10.1007/978-3-030-55038-7ed $7.4 billion in 2007, up 14 percent from $6.5 billion in 2006 and will push to $11.4 billion in total software revenue by 2011. Worldwide expenditures on all CRM activities are rapidly approaching the $100 billion mark (Kale 2004).作者: BOOR 時(shí)間: 2025-3-23 15:57
https://doi.org/10.1007/978-3-030-55038-7sticated markets. Others also suggested that marketing should . such that the buyer-seller relationships do not end after the initial sale is made; rather it is just the beginning (Day and Wensley 1983; Dwyer et al. 1987; Levitt 1983).作者: 遺傳學(xué) 時(shí)間: 2025-3-23 21:39
Book 2009agement (CRM). Without any question, the potential bene?ts of these data and analytical models for - plaining, extending, and predicting customer behavior is very high. However, recent analyses have shown that a high fraction of CRM projects result in negative return on investment. One of the main r作者: Mast-Cell 時(shí)間: 2025-3-24 00:20
https://doi.org/10.1007/978-3-030-55038-7ge, and loss that are very often supplied by third-party providers; apparel retailers offer sartorial services, and furniture retailers offer interior design services.. For retailing firms, it is attractive to offer value-added-services because of their limited requirements in terms of, for example, storage cost and shelf space.作者: Magisterial 時(shí)間: 2025-3-24 04:44 作者: 大漩渦 時(shí)間: 2025-3-24 09:35
The Drivers of Cross-Buying Behavior in Non-Contractual Settings,ge, and loss that are very often supplied by third-party providers; apparel retailers offer sartorial services, and furniture retailers offer interior design services.. For retailing firms, it is attractive to offer value-added-services because of their limited requirements in terms of, for example, storage cost and shelf space.作者: Limited 時(shí)間: 2025-3-24 12:13 作者: 鉤針織物 時(shí)間: 2025-3-24 17:48 作者: insightful 時(shí)間: 2025-3-24 21:12 作者: 滲透 時(shí)間: 2025-3-25 01:57 作者: 譏笑 時(shí)間: 2025-3-25 04:26
https://doi.org/10.1007/978-981-10-4469-4st IT projects are lengthy affairs and notoriously ’back loaded.’ [?] Few things in technology have promised so much and delivered so little as ’customer (or client) relationship management’ (CRM)software. In implementing CRM, insiders reckon that four out of five such projects fail to deliver the goods.” (The Economist 2003, p. 16)作者: BRAND 時(shí)間: 2025-3-25 07:33
Customer Relationship Management in the 21st Century,st IT projects are lengthy affairs and notoriously ’back loaded.’ [?] Few things in technology have promised so much and delivered so little as ’customer (or client) relationship management’ (CRM)software. In implementing CRM, insiders reckon that four out of five such projects fail to deliver the goods.” (The Economist 2003, p. 16)作者: 摻和 時(shí)間: 2025-3-25 15:29 作者: declamation 時(shí)間: 2025-3-25 18:42 作者: 干涉 時(shí)間: 2025-3-25 21:43
https://doi.org/10.1007/978-3-030-55038-7 be of great concern for firms in non-contractual settings to stimulate customers’ cross-buying behavior. I also revealed a lack of studies devoted to analyzing the drivers of this customer relationship dimension (relationship breadth) in non-contractual settings. This is even more critical because 作者: adipose-tissue 時(shí)間: 2025-3-26 03:34
https://doi.org/10.1007/978-3-030-55038-7edicting the company’s future best customers. Based on a high number of recommendations within academic marketing literature, the stochastic Pareto/NBD (.; Schmittlein and Peterson 1994) and BG/NBD model (.) emerge as opportunities for replacing her allowedly simple heuristics that are currently use作者: 翻布尋找 時(shí)間: 2025-3-26 06:47
https://doi.org/10.1007/978-3-030-55038-7n of the models. Yet, the last chapter showed that they do not outperform simple management heuristics. In fact, even back in the late 1960s, Tukey (1969) has already postulated that putting too much emphasis on the mathematical theories of statistics did not help in solving the real world problems.作者: NOT 時(shí)間: 2025-3-26 09:23 作者: LIEN 時(shí)間: 2025-3-26 15:23 作者: 禁止,切斷 時(shí)間: 2025-3-26 19:58
Reflections on Developing and Maintaining Customer Relationships in Non-Contractual Settings,The goal of this thesis was to show how profitable customer relationships can be developed and maintained using analytical CRM. Specifically, the goal of this thesis was to identify the drivers of relationship breadth and predict relationship length and depth in non-contractual settings.作者: AVOW 時(shí)間: 2025-3-26 22:16 作者: 常到 時(shí)間: 2025-3-27 03:57
Applied Marketing Science / Angewandte Marketingforschunghttp://image.papertrans.cn/a/image/156574.jpg作者: 招待 時(shí)間: 2025-3-27 05:48 作者: 場(chǎng)所 時(shí)間: 2025-3-27 12:57
978-3-8349-1278-7Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009作者: 從容 時(shí)間: 2025-3-27 14:57
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