標題: Titlebook: All Thumbs; Mobile Marketing tha Michael Dru Kelley Book 2014 Palgrave Macmillan, a division of Nature America Inc. 2014 brand.marketing.mo [打印本頁] 作者: 傷害 時間: 2025-3-21 16:40
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作者: 傻瓜 時間: 2025-3-21 21:53
http://image.papertrans.cn/a/image/153414.jpg作者: Diastole 時間: 2025-3-22 00:37 作者: Cubicle 時間: 2025-3-22 04:43 作者: conceal 時間: 2025-3-22 12:37 作者: Antagonism 時間: 2025-3-22 14:14
https://doi.org/10.1007/978-3-031-52143-0g—accountants, engineers, coders, product developers, etc. From my experiences, advertising and marketing is a blend of both science and art, which is ironic given that completely opposite parts of the brain are tapped for each. Given the explosion of technology, the advertising industry has largely作者: dialect 時間: 2025-3-22 20:39
,Derrida and his Master’s Voice,g back to my time as an advertising major at Florida State, I remember the professors pounding into us that our ads must not only reach the most desired demographics, but they also have to be creative enough to break through the clutter and not be missed or switched off. This is not new, and it’s st作者: 神秘 時間: 2025-3-23 01:05
The Philosophy of Technology Tradition,he screen and tells the viewers to grab their phone and snap a picture of the weather in their area. I find myself obeying and dutifully taking pictures out the window, only to spend the next 15 minutes figuring out where to send them because the anchor failed to tell me. Now, I realize that I’m no 作者: ethereal 時間: 2025-3-23 05:22 作者: headway 時間: 2025-3-23 09:37
Palgrave Studies in Animals and Literatureas worked actively to evolve retail marketing, whether conceiving novel marketing plans like in-store TV networks (that have really never taken off) or floor decals in front of shelves telling you about a new product (other than peripheral vision, does anyone really look at the floor while shopping?作者: scotoma 時間: 2025-3-23 13:31
Derrida on the Threshold of Senserports, or movie theaters. The out-of-home sector has also worked to shed its image as purveyors of eyesore billboards by attempting to change their industry moniker to such kitschy titles as “play space media” (which I guess refers to every place outdoors being a “playground”) but also innovating w作者: 北極人 時間: 2025-3-23 15:47
Transcendental Phenomenological Semiology,ocial, apps, and on the entire web. This is a bold statement, but widespread video is really starting to happen technologically and over the mobile device in a very big way. It’s subtle, as most technology waves are, but video’s impact will be evident very soon. If you just start to look at your own作者: 終端 時間: 2025-3-23 20:32
Konturen einer analytischen Literaturtheorie a mixed relationship with data because while being amazed at the kind of data increasingly captured in the mobile and digital world, I am equally troubled as an average citizen about what is known about me and how it may be used or even abused. To understand this point, you don’t have to look much 作者: foliage 時間: 2025-3-24 00:33
https://doi.org/10.1007/978-3-531-91822-8obile advancement. It’s both the easiest and most difficult chapter to write. It’s very easy for me to coach and cheerlead the marketing industry toward positive change in the mobile space. As a business owner with my own brands deeply rooted in traditional media, I struggle and strive every day to 作者: Jingoism 時間: 2025-3-24 06:17
Mobile Is the , Screen,e second–screen family (which also includes iPad, iPod Touch, DS Gameboy etc.), because it is viewed as the companion screen to the “primary screens” of TV, magazines, web, and even in–store point–of–sale (POS) displays, among others.作者: Anecdote 時間: 2025-3-24 09:41
high abandon rate, or doesn‘t fit into a brand‘s overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.978-1-137-51016-7作者: 金哥占卜者 時間: 2025-3-24 13:00
Book 2014Mobile devices are now in the hands of nearly half of the world‘s population. However, 80% of mobile marketing either doesn‘t work and has a high abandon rate, or doesn‘t fit into a brand‘s overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.作者: aerobic 時間: 2025-3-24 16:03 作者: aggrieve 時間: 2025-3-24 20:09
Palgrave Macmillan, a division of Nature America Inc. 2014作者: Innocence 時間: 2025-3-24 23:54
William R. McKenna,J. Claude EvansThroughout the last few years, I have seen seemingly smart executives who respond to a new idea or way to leverage a technology with, “Thanks, but we tried a mobile technology like that once and it failed.” Failure is an option. Giving up is not, especially in mobile.作者: 樂章 時間: 2025-3-25 05:34
When Your Past Mobile Marketing Efforts Have Failed,Throughout the last few years, I have seen seemingly smart executives who respond to a new idea or way to leverage a technology with, “Thanks, but we tried a mobile technology like that once and it failed.” Failure is an option. Giving up is not, especially in mobile.作者: narcissism 時間: 2025-3-25 09:38 作者: 滔滔不絕地說 時間: 2025-3-25 14:30 作者: Abutment 時間: 2025-3-25 18:26 作者: Perineum 時間: 2025-3-25 21:11
Beginning a Mobile Strategy,g—accountants, engineers, coders, product developers, etc. From my experiences, advertising and marketing is a blend of both science and art, which is ironic given that completely opposite parts of the brain are tapped for each. Given the explosion of technology, the advertising industry has largely作者: Neuralgia 時間: 2025-3-26 03:27 作者: 草率男 時間: 2025-3-26 06:13
The New Two-Fisted TV Viewer,he screen and tells the viewers to grab their phone and snap a picture of the weather in their area. I find myself obeying and dutifully taking pictures out the window, only to spend the next 15 minutes figuring out where to send them because the anchor failed to tell me. Now, I realize that I’m no 作者: 帶來 時間: 2025-3-26 11:04 作者: PHON 時間: 2025-3-26 13:52
Impulse Buy!,as worked actively to evolve retail marketing, whether conceiving novel marketing plans like in-store TV networks (that have really never taken off) or floor decals in front of shelves telling you about a new product (other than peripheral vision, does anyone really look at the floor while shopping?作者: TIA742 時間: 2025-3-26 19:15 作者: Cpap155 時間: 2025-3-26 23:56
,Video Will Be Mobile’s “Killer App”,ocial, apps, and on the entire web. This is a bold statement, but widespread video is really starting to happen technologically and over the mobile device in a very big way. It’s subtle, as most technology waves are, but video’s impact will be evident very soon. If you just start to look at your own作者: 植物學 時間: 2025-3-27 04:12 作者: NIB 時間: 2025-3-27 08:48
The New Chief Mobile Officer,obile advancement. It’s both the easiest and most difficult chapter to write. It’s very easy for me to coach and cheerlead the marketing industry toward positive change in the mobile space. As a business owner with my own brands deeply rooted in traditional media, I struggle and strive every day to 作者: anesthesia 時間: 2025-3-27 11:58
Dermatovenereologie voor de eerste lijneriences we create must be easily activated with the press of a thumb and allow consumers to use a coupon, engage with a 90-second “how-to” video, or interact in any number of ways to drive sales of our brands, large and small.作者: cultivated 時間: 2025-3-27 13:48
Derrida on the Threshold of Sensebecoming from the roadside boards to those in stadiums. In all instances, the out-of-home marketing and advertising industry has really failed to catapult itself beyond intrusiveness, but there are glimmers of hope, and mobile can help deliver the opportunities.作者: 含鐵 時間: 2025-3-27 19:35 作者: Derogate 時間: 2025-3-28 01:26
Out-of-Home Becomes Relevant Again,becoming from the roadside boards to those in stadiums. In all instances, the out-of-home marketing and advertising industry has really failed to catapult itself beyond intrusiveness, but there are glimmers of hope, and mobile can help deliver the opportunities.作者: 名字 時間: 2025-3-28 04:07
high abandon rate, or doesn‘t fit into a brand‘s overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.978-1-137-51016-7作者: 小臼 時間: 2025-3-28 10:10
https://doi.org/10.1007/978-3-031-52143-0n advertising will agree that great creativity still breaks through the clutter regardless of how well science helps you target. No matter which side of the equation you fall on, we all need to come together around the consumer and become what I like to term “consumerists.”作者: Atmosphere 時間: 2025-3-28 10:58
The Philosophy of Technology Tradition, the local television station had better integration with the viewers’ action screens, I would have never taken my attention off the alert screen, and the network would have delivered a seamless, much more fulfilling experience. It highlighted for me the need to focus on the producer community.作者: 過分 時間: 2025-3-28 17:51 作者: AIL 時間: 2025-3-28 22:20
https://doi.org/10.1007/978-3-531-91822-8er to an industry that has made me love marketing and has shaped who I am, how I think, and what my vision is in light of a new mobile era. Please indulge me as I present my perspective on how business needs to evolve marketing.作者: Lethargic 時間: 2025-3-29 02:31 作者: 混沌 時間: 2025-3-29 03:19
The New Two-Fisted TV Viewer, the local television station had better integration with the viewers’ action screens, I would have never taken my attention off the alert screen, and the network would have delivered a seamless, much more fulfilling experience. It highlighted for me the need to focus on the producer community.作者: 同時發(fā)生 時間: 2025-3-29 08:04 作者: KIN 時間: 2025-3-29 13:35 作者: pericardium 時間: 2025-3-29 19:01 作者: 秘方藥 時間: 2025-3-29 20:40 作者: GEON 時間: 2025-3-30 03:26
Palgrave Studies in Animals and Literature). Regardless of their limited success, these channels certainly command new forms of shelf and marketing allowances from vendors primarily due to the increase in product competition. However, mobile may just be the most innovative opportunity for retail, shelf, and product marketing from advancing sales to customer loyalty.作者: 令人不快 時間: 2025-3-30 07:14 作者: 節(jié)省 時間: 2025-3-30 08:20 作者: 浪費時間 時間: 2025-3-30 14:22
All Thumbs, meetings of any type. I watched them as they both continued to tap at their devices. I observed that both were using their thumbs, and the CEO held up his index in a perpetual “just wait a minute” pose, almost forgetting he had done it. The CMO was alternating between two devices—a Blackberry and an Android. The CEO had three devices.作者: 袖章 時間: 2025-3-30 17:45
TV and Mobile,ill echoed today, from the halls of Madison Avenue to the awards stage in Cannes that annually recognizes the world’s most creative advertisements. The conventional wisdom is that good creative will get watched, great creative will get repeat views, and amazing creative will get shared, by word of mouth and now social networks.作者: 策略 時間: 2025-3-30 23:38
Impulse Buy!,). Regardless of their limited success, these channels certainly command new forms of shelf and marketing allowances from vendors primarily due to the increase in product competition. However, mobile may just be the most innovative opportunity for retail, shelf, and product marketing from advancing sales to customer loyalty.作者: hemophilia 時間: 2025-3-31 04:31 作者: 抵押貸款 時間: 2025-3-31 08:53
Data Gatherers,further than the Google financial settlement with a number of U.S. states over tracking online consumers without the consumer’s knowledge. My simple rule as a marketer has always been, “Do unto others as you wish done to you.”
