作者: 者變 時(shí)間: 2025-3-21 20:57
The Individual and Organizational Purchase,eam, plane or satellite manufacturers-integrators also buy components from their suppliers. Understanding the needs and the processes of upstream or downstream buying is the basis of marketing. This means analyzing the individual psychological, sociocultural and psychosocial factors which enter into作者: overreach 時(shí)間: 2025-3-22 03:20 作者: 破譯密碼 時(shí)間: 2025-3-22 06:21
Market Segmentation and Positioning,es in order to be able to choose an appropriate strategy for each one (targeting). Then, it is a question of making the clearest distinction possible between oneself and competitors in the mind of the customer. This is the object of positioning.作者: DAMN 時(shí)間: 2025-3-22 11:10 作者: Spirometry 時(shí)間: 2025-3-22 13:29 作者: 漸強(qiáng) 時(shí)間: 2025-3-22 19:02 作者: Maximizer 時(shí)間: 2025-3-23 00:40
Selecting Distribution Channels and Sales Team Management,he supplier and the customer and consequently, it is possible to focus on managing the sales team (direct channel). However, a product as complex as a plane can also be sold to a leasing company. In this case the latter plays the intermediary role. This phenomenon which began with civil aircraft is 作者: terazosin 時(shí)間: 2025-3-23 04:02 作者: cajole 時(shí)間: 2025-3-23 07:58 作者: Altitude 時(shí)間: 2025-3-23 13:44
Brand Management,s and research. Most of the time, brands are analyzed in terms of the consumer market. However brands are of major importance in the Business to Business field. Thus the different brand concepts and tools need to be examined from the two marketing perspectives. Vehicle of the company’s strategy, bra作者: EXCEL 時(shí)間: 2025-3-23 14:31
Alliance Strategies,own over the last thirty years, whether at the level of parts manufacturers, in particular the manufacturers of engines, constructors-integrators or the airlines. Given the importance of alliance strategies on a highly competitive aeronautics and space market, we have decided to present them analyzi作者: BARB 時(shí)間: 2025-3-23 18:40
Patricia G. Erickson,Jennifer E. Butterssector. From being a product based industry, there has been a progressive move towards a customer focus one, representing a turning point in marketing for an industrial sector with many particularities.作者: Constant 時(shí)間: 2025-3-24 01:43
Patricia G. Erickson,Jennifer E. Butterseam, plane or satellite manufacturers-integrators also buy components from their suppliers. Understanding the needs and the processes of upstream or downstream buying is the basis of marketing. This means analyzing the individual psychological, sociocultural and psychosocial factors which enter into作者: 格子架 時(shí)間: 2025-3-24 05:37
Kelly Murphy,Beverly Wolfus,Aisha Lofters arguments, etc. For all of these, useful information needs to be collected and the aim of market surveillance is to enrich the information system (IS). In the light of the strategic importance of marketing surveillance and studies, it is essential to set out the objectives and methods as well as th作者: NATTY 時(shí)間: 2025-3-24 08:14 作者: 黑豹 時(shí)間: 2025-3-24 12:11 作者: entitle 時(shí)間: 2025-3-24 16:23
Comparative Territorial Politicsnd the United States. Over the last few years, this trend has definitely changed both for consumer and business services. In particular the growth of services linked to the Internet has accelerated the development of the marketing of services.作者: 主講人 時(shí)間: 2025-3-24 19:15 作者: 裁決 時(shí)間: 2025-3-25 01:14
Expanding Human Cognition and Communicationhe supplier and the customer and consequently, it is possible to focus on managing the sales team (direct channel). However, a product as complex as a plane can also be sold to a leasing company. In this case the latter plays the intermediary role. This phenomenon which began with civil aircraft is 作者: infringe 時(shí)間: 2025-3-25 03:32
The Turn Design of Interrogative Reproachese shows and the trade press; however first of all there must be a coherent communication policy. In line with company strategy, the communication plan defines targets, messages to be developed, supports, and resources required.作者: crumble 時(shí)間: 2025-3-25 07:39
Classroom Management as a Field of Inquiryde press and direct marketing. In consumer marketing, television dominates followed by the press, direct marketing and to a lesser degree billboard campaigns and the radio. Public relations, sales promotions, lobbying and Internet sites are used for both markets.作者: sigmoid-colon 時(shí)間: 2025-3-25 14:54 作者: watertight, 時(shí)間: 2025-3-25 17:34 作者: EXULT 時(shí)間: 2025-3-26 00:00 作者: 比目魚 時(shí)間: 2025-3-26 03:51
Constructing Reproach BeginningsThe design, manufacture and sale of complex equipment such as an aircraft, an airport site, or a satellite launcher require a specific marketing approach. Thanks to the work of Bernard Cova and Robert Salle as well as the Industrial Marketing and Purchasing Group (IMP), the project marketing approach has been defined (Cova and Salle, 1999).作者: arsenal 時(shí)間: 2025-3-26 07:47 作者: 歌唱隊(duì) 時(shí)間: 2025-3-26 10:33 作者: Mendacious 時(shí)間: 2025-3-26 15:54 作者: 鉤針織物 時(shí)間: 2025-3-26 20:13 作者: Serenity 時(shí)間: 2025-3-26 22:58 作者: FLOAT 時(shí)間: 2025-3-27 04:30
Comparative Territorial Politicsnd the United States. Over the last few years, this trend has definitely changed both for consumer and business services. In particular the growth of services linked to the Internet has accelerated the development of the marketing of services.作者: 為敵 時(shí)間: 2025-3-27 08:52
The Turn Design of Interrogative Reproachese shows and the trade press; however first of all there must be a coherent communication policy. In line with company strategy, the communication plan defines targets, messages to be developed, supports, and resources required.作者: 土產(chǎn) 時(shí)間: 2025-3-27 11:03
Classroom Management as a Field of Inquiryde press and direct marketing. In consumer marketing, television dominates followed by the press, direct marketing and to a lesser degree billboard campaigns and the radio. Public relations, sales promotions, lobbying and Internet sites are used for both markets.作者: adjacent 時(shí)間: 2025-3-27 15:41 作者: anthropologist 時(shí)間: 2025-3-27 20:45 作者: BLAZE 時(shí)間: 2025-3-27 23:04 作者: 背叛者 時(shí)間: 2025-3-28 05:28 作者: Cpap155 時(shí)間: 2025-3-28 09:10 作者: 職業(yè)拳擊手 時(shí)間: 2025-3-28 13:44 作者: 四指套 時(shí)間: 2025-3-28 16:45 作者: Reclaim 時(shí)間: 2025-3-28 20:05
Building Loyalty: Maintenance, Customer Training and Offsets,作者: enumaerate 時(shí)間: 2025-3-28 23:33 作者: 問到了燒瓶 時(shí)間: 2025-3-29 03:53
Business Marketing Intelligence,e main techniques needed to acquire, protect and exploit pertinent information. However it is not enough to just have a department for market studies. The main thing is to set up an action plan to best exploit the results.作者: 抱負(fù) 時(shí)間: 2025-3-29 11:00
Book 2002 marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: .-e-procurement for the purchase strategy, .-interactive communication with websites, .-e-ticketing for the airlines to reach final consumers. .作者: Tempor 時(shí)間: 2025-3-29 12:58 作者: fledged 時(shí)間: 2025-3-29 17:01 作者: Legion 時(shí)間: 2025-3-29 23:19 作者: 巨大沒有 時(shí)間: 2025-3-30 00:12 作者: 危機(jī) 時(shí)間: 2025-3-30 06:27
The Individual and Organizational Purchase,lier must take into account the special nature of the industrial purchase, in particular the specific nature of the buying center, the buying process and buying situations. First we will look at the individual purchase and then the Business to Business purchase.作者: 出來 時(shí)間: 2025-3-30 08:33
Selecting Distribution Channels and Sales Team Management,distribution from a logistics and commercial point of view, and then we will discuss selecting and managing a distribution channel. We will look at merchandising which allows travel agencies to best adapt supply to demand and the main specifications of services distribution and industrial trade.作者: 威脅你 時(shí)間: 2025-3-30 14:15
rlines, .-the space sector: suppliers, integrators, and service providers. .It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters 作者: photophobia 時(shí)間: 2025-3-30 19:18
Comparative Territorial Politicshat the company is in phase with its market and has a product range to meet objectives. However, before using them we must look at the experience curve and life cycle in the aeronautics and space sector.作者: 左右連貫 時(shí)間: 2025-3-30 23:10 作者: compose 時(shí)間: 2025-3-31 03:41
