標(biāo)題: Titlebook: Advertising in the Age of Persuasion; Building Brand Ameri Dawn Spring Book 2011 Dawn Spring 2011 advertising.America.building.crusades.fou [打印本頁] 作者: 并排一起 時(shí)間: 2025-3-21 17:39
書目名稱Advertising in the Age of Persuasion影響因子(影響力)
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書目名稱Advertising in the Age of Persuasion讀者反饋學(xué)科排名
作者: coalition 時(shí)間: 2025-3-21 22:50 作者: GROWL 時(shí)間: 2025-3-22 02:00 作者: 緩和 時(shí)間: 2025-3-22 07:09
https://doi.org/10.1007/978-1-84882-730-1tant endorsers considered free enterprise to be “God’s system” and framed foreign policy as a religious mission to spread the American system.. While the council campaigns promoted Protestantism, Catholicism, and Judaism, behind the scenes, council members, such as Hearst Publishing and Henry Luce o作者: palpitate 時(shí)間: 2025-3-22 11:52
Path-tracking Control of Underactuated Shipsy called public diplomacy at the time the council’s participation helped maintain a cover. Years later, it would be revealed that these operations were actually CIA programs whose funding through 1972 came primarily from Congress. Once revealed, the programs became an official part of the American i作者: 脆弱么 時(shí)間: 2025-3-22 14:09
Control of Ships and Underwater Vehiclesnot mind. Television brought to maturity James Webb Young’s vision of American politics incorporating advertising and free enterprise principles, and provided an even more efficient vehicle for public information campaigns.作者: 變色龍 時(shí)間: 2025-3-22 18:47 作者: 雜色 時(shí)間: 2025-3-22 21:12 作者: ATOPY 時(shí)間: 2025-3-23 04:02 作者: 歸功于 時(shí)間: 2025-3-23 07:42 作者: 專心 時(shí)間: 2025-3-23 13:28 作者: foreign 時(shí)間: 2025-3-23 17:01
Conclusion,rtising agency and was “the fourth-largest marketing communications network in the world,” but it was just one of the several hundred companies owned by WPP, “a world leader in advertising and marketing services.”.作者: 賭博 時(shí)間: 2025-3-23 18:47 作者: Dysarthria 時(shí)間: 2025-3-24 01:45 作者: 動(dòng)作謎 時(shí)間: 2025-3-24 04:54
https://doi.org/10.1007/978-981-13-2760-5brand-name goods.. In the early twentieth century, the use of advertising, market research, and global trade to advance American interests became a more widely accepted economic and political strategy, and advertisers sought to make themselves invaluable in the modern world. As advertising came into作者: 魅力 時(shí)間: 2025-3-24 09:24 作者: aesthetician 時(shí)間: 2025-3-24 13:33
https://doi.org/10.1007/978-1-84882-730-1 media, and the federal government.. This network formed the invisible hand of persuasion that came to guide American free enterprise. These campaigns also helped create a brand identity, a positive essence associated with the brand and visual symbols that represented the brand for the United States作者: 事與愿違 時(shí)間: 2025-3-24 16:51
https://doi.org/10.1007/978-1-84882-730-1sing, brand names, and brand-based media. The Brand Names Foundation called brands “the manufacturer’s symbol of responsibility for his product and his pledge of quality and value” and argued that “brand names knowledge, learned through advertising, saves time and money.”. Building on the early Cold作者: 熄滅 時(shí)間: 2025-3-24 22:20
https://doi.org/10.1007/978-1-84882-730-1expansion of American businesses and the advertising-based model of free enterprise as envisioned by the Advertising Council, and both became increasingly more intertwined with American foreign policy and the national security apparatus. The council’s “invisible hand,” the bipartisan coalition of bu作者: 允許 時(shí)間: 2025-3-24 23:49 作者: 我不怕犧牲 時(shí)間: 2025-3-25 05:43 作者: 向下五度才偏 時(shí)間: 2025-3-25 10:39 作者: 極大痛苦 時(shí)間: 2025-3-25 14:15
https://doi.org/10.1007/978-1-84882-730-1ion of Eisenhower, the use of the Advertising Council by the White House survived the transfer of the executive branch from the Democrats to the Republicans, and the use of persuasive information, as J. Walter Thompson Company executive James Webb Young described at Hot Springs in 1941, was now part作者: 高度表 時(shí)間: 2025-3-25 19:42 作者: Perceive 時(shí)間: 2025-3-25 20:09
Introduction,brand-name goods.. In the early twentieth century, the use of advertising, market research, and global trade to advance American interests became a more widely accepted economic and political strategy, and advertisers sought to make themselves invaluable in the modern world. As advertising came into作者: 圓木可阻礙 時(shí)間: 2025-3-26 02:42
,“Persuaders in the Public Interest”, whose representatives championed these causes in the 1940s and 1950s were some of the most important early practitioners. Free enterprise was born in the late nineteenth century with the sale of goods to mass national markets; the large-scale production of brand goods, such as Ivory soap by Procter作者: Jacket 時(shí)間: 2025-3-26 04:35
,“Miracle, U.S.A.”, media, and the federal government.. This network formed the invisible hand of persuasion that came to guide American free enterprise. These campaigns also helped create a brand identity, a positive essence associated with the brand and visual symbols that represented the brand for the United States作者: tic-douloureux 時(shí)間: 2025-3-26 10:24 作者: MAIZE 時(shí)間: 2025-3-26 13:14 作者: 終端 時(shí)間: 2025-3-26 17:58 作者: Congeal 時(shí)間: 2025-3-27 00:31
,“The Crusade for Freedom”,pport from advertisers and brand-name manufacturers. The Ad Council and affiliates from publishing organizations such as . and . became involved in covert psychological operations working with the CIA to develop covert broadcasts and public campaigns. These operations brought American propaganda to 作者: arabesque 時(shí)間: 2025-3-27 01:48 作者: 委屈 時(shí)間: 2025-3-27 05:47 作者: FEAT 時(shí)間: 2025-3-27 11:35 作者: cortex 時(shí)間: 2025-3-27 15:52
,“Advertising—A New Weapon in the Worldwide Fight for Freedom”,es later, and helping brand the nation around the globe.. Many council members wanted to grow their businesses and the system of free enterprise capitalism around the globe before World War II, and the image of the Iron Curtain descending upon the world’s markets preventing that growth gave new urgency to their goals.作者: Bumble 時(shí)間: 2025-3-27 18:32
,“The Conscience of America” and “The Arsenal of Persuasion”,ecame a standard part of American politics. With the Eisenhower administration openly embracing the use of advertising for domestic and foreign politics, supporters of free enterprise capitalism implemented their strategies of advertising and brand management across the political landscape.作者: 松軟 時(shí)間: 2025-3-27 23:27
Book 2011 its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and busin作者: 整頓 時(shí)間: 2025-3-28 02:57 作者: Consensus 時(shí)間: 2025-3-28 07:39
https://doi.org/10.1007/978-1-84882-730-1ecame a standard part of American politics. With the Eisenhower administration openly embracing the use of advertising for domestic and foreign politics, supporters of free enterprise capitalism implemented their strategies of advertising and brand management across the political landscape.作者: Torrid 時(shí)間: 2025-3-28 11:44
1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government作者: alcohol-abuse 時(shí)間: 2025-3-28 15:15 作者: minion 時(shí)間: 2025-3-28 18:44
