標(biāo)題: Titlebook: Advertising Impact and Controlling in Content Marketing; Recognize Impact Mec Thomas H?rner Book 2023 The Editor(s) (if applicable) and The [打印本頁] 作者: ACRO 時間: 2025-3-21 19:57
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書目名稱Advertising Impact and Controlling in Content Marketing被引頻次學(xué)科排名
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書目名稱Advertising Impact and Controlling in Content Marketing年度引用學(xué)科排名
書目名稱Advertising Impact and Controlling in Content Marketing讀者反饋
書目名稱Advertising Impact and Controlling in Content Marketing讀者反饋學(xué)科排名
作者: Allergic 時間: 2025-3-21 23:52
https://doi.org/10.1007/BFb0030990that attitudes are formed and changed on the one hand by active thinking (conscious cognitive processing of communication content), but also by processes with little cognitive activity (often unconsciously). Thus, these models provide an important psychological basis for how content marketing can achieve its advertising effect.作者: 禁止 時間: 2025-3-22 02:31 作者: 拍翅 時間: 2025-3-22 06:23
https://doi.org/10.1007/BFb0030990ontent marketing content. Therefore, when designing content, in addition to psychological effects, such effects on such Internet algorithms must be taken into account in order to achieve the greatest possible effect.作者: 嘮叨 時間: 2025-3-22 10:34 作者: 證明無罪 時間: 2025-3-22 14:32
Changing Attitudesthat attitudes are formed and changed on the one hand by active thinking (conscious cognitive processing of communication content), but also by processes with little cognitive activity (often unconsciously). Thus, these models provide an important psychological basis for how content marketing can achieve its advertising effect.作者: Malcontent 時間: 2025-3-22 18:31 作者: certitude 時間: 2025-3-22 22:43
Content Effects Regarding Machinesontent marketing content. Therefore, when designing content, in addition to psychological effects, such effects on such Internet algorithms must be taken into account in order to achieve the greatest possible effect.作者: OUTRE 時間: 2025-3-23 02:46
Structured?Approach for Topic Finding Suitable topics for content marketing can be found in marketing practice, for example, with the life area association method or the personified product method. Online tools can also support topic finding. Finally, the found topics are selected and prioritized with marketing objectives?in mind.作者: 業(yè)余愛好者 時間: 2025-3-23 08:18
Advertising Effectiveness Model of Content Marketingg can increase the effect of advertising advertising. These effects then also allow for a better definition and clear delimitation of content marketing from other disciplines (such as advertising, journalism, etc.).作者: 學(xué)術(shù)討論會 時間: 2025-3-23 11:42 作者: 引起 時間: 2025-3-23 16:10
Panagiotis D. Christofides,Nael H. El-Farract from psychology or the effect of expertise. Again, it is important to consider the relational meaning of such cues for content marketing keepingthe great individual diversity of communication recipients in mind?and therefore?to design the cues in a variety of ways—for the greatest possible overall effect of content marketing.作者: Arthritis 時間: 2025-3-23 19:20
Book 2023k based on the analyzed impact mechanisms.?.With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies..作者: overhaul 時間: 2025-3-24 01:29
Book 2023for strategic content planning and what does valid content marketing controlling look like??.This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies‘ customers and prospects. The author not only describes t作者: craven 時間: 2025-3-24 06:20 作者: 只有 時間: 2025-3-24 07:38
https://doi.org/10.1007/978-3-030-59731-3affective) advertising effect—and then operationalize these indicators for the different channels (e.g. website, Instagram, newsletter, voice assistant, etc.). This requires taking into account a variety of specialist backgrounds both for the interpretation of the indicators and for the implementation of measurement technology and methods.作者: tenuous 時間: 2025-3-24 12:27
Designing Effective Content Marketing Postsct from psychology or the effect of expertise. Again, it is important to consider the relational meaning of such cues for content marketing keepingthe great individual diversity of communication recipients in mind?and therefore?to design the cues in a variety of ways—for the greatest possible overall effect of content marketing.作者: 無法取消 時間: 2025-3-24 16:41
Global Pattern of Steady States,tent marketing (which is presented in more detail here) shows that this is possible both on a direct effect path (DCE, Direct Content Effect), e.g. by creating awareness, trust, etc. On the other hand, there is an indirect effect (PCE, Preperatory Content Effect), according to which content marketin作者: reject 時間: 2025-3-24 19:00
https://doi.org/10.1007/BFb0030990rarchical structures in human memory, e.g. in the form of taxonomies that are particularly important for content marketing or as associations.?All theses constructs are important basics regarding the advertising effect of content marketing.?作者: 捕鯨魚叉 時間: 2025-3-25 00:59 作者: NAVEN 時間: 2025-3-25 05:34
https://doi.org/10.1007/BFb0030990tion to act, which in turn arises from attitudes. But the influence of perceived norms and abilities also comes into play. And the MODE model of psychology also shows how attitudes and motivation shape human behavior. By influencing attitudes, motivation, perceived social norms and perceived abiliti作者: 微枝末節(jié) 時間: 2025-3-25 08:29
https://doi.org/10.1007/BFb0030990e. For example, the algorithms of search engines or social media networks. They are the ones who have a major impact on the further dissemination of content marketing content. Therefore, when designing content, in addition to psychological effects, such effects on such Internet algorithms must be ta作者: 仔細(xì)檢查 時間: 2025-3-25 13:38
https://doi.org/10.1007/BFb0030990ting topics is rather guided by the interests of the customers. Content Marketing informs, helps or entertains in a more editorial-journalistic sense. Suitable topics for content marketing can be found in marketing practice, for example, with the life area association method or the personified produ作者: dyspareunia 時間: 2025-3-25 19:37 作者: FUSC 時間: 2025-3-25 23:27
https://doi.org/10.1007/978-3-030-59731-3plan and control content marketing and its advertising effect in a targeted manner. It is important to clearly distinguish between the terms measurement value, key figure, performance indicator (PI) and key performance indicator (KPI) and to set up suitable key figure systems.作者: accordance 時間: 2025-3-26 01:03
https://doi.org/10.1007/978-3-030-59731-3he stages of a content production value chain, from its measurement (e.g. quality indicators) to its media placement, a controlling framework can be built up from indicators for the primary cognitive and affective content effects, to indicators for the ultimately desired (again cognitive as well as 作者: neutrophils 時間: 2025-3-26 08:10 作者: precede 時間: 2025-3-26 08:47
https://doi.org/10.1007/978-3-030-59731-3plan and control content marketing and its advertising effect in a targeted manner. It is important to clearly distinguish between the terms measurement value, key figure, performance indicator (PI) and key performance indicator (KPI) and to set up suitable key figure systems.作者: 亞當(dāng)心理陰影 時間: 2025-3-26 16:13
https://doi.org/10.1007/978-3-658-40551-9What is the effect of content marketing book; Content Marketing Advertising Impact; Content Marketing 作者: 錢財(cái) 時間: 2025-3-26 17:08
978-3-658-40550-2The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies作者: 我不死扛 時間: 2025-3-27 00:42
Attitudes, Knowledge & Taxonomies as Basic Constructsrarchical structures in human memory, e.g. in the form of taxonomies that are particularly important for content marketing or as associations.?All theses constructs are important basics regarding the advertising effect of content marketing.?作者: 吸氣 時間: 2025-3-27 04:31 作者: CHANT 時間: 2025-3-27 09:16 作者: Allergic 時間: 2025-3-27 09:41 作者: Blood-Vessels 時間: 2025-3-27 17:02 作者: 信任 時間: 2025-3-27 18:21
Basics of Content MarketingContent marketing is a marketing discipline that has gained increasing importance in recent years and tries to achieve marketing goals with non-advertising, rather editorial-journalistic content. Content marketing is a strategic approach that is implemented on the website, in social media and in various formats.作者: 油氈 時間: 2025-3-28 01:48
Advertising Effectiveness Model of Content Marketingtent marketing (which is presented in more detail here) shows that this is possible both on a direct effect path (DCE, Direct Content Effect), e.g. by creating awareness, trust, etc. On the other hand, there is an indirect effect (PCE, Preperatory Content Effect), according to which content marketin作者: CHURL 時間: 2025-3-28 05:19 作者: Arable 時間: 2025-3-28 06:44
Changing AttitudesLikelihood Model (ELM), which is widely used in psychology, as well as the Heuristic Systematic Model (HSM), which is similar to the ELM. Both assume that attitudes are formed and changed on the one hand by active thinking (conscious cognitive processing of communication content), but also by proces作者: dapper 時間: 2025-3-28 13:37
How Behavior Arises and Can Be Influencedtion to act, which in turn arises from attitudes. But the influence of perceived norms and abilities also comes into play. And the MODE model of psychology also shows how attitudes and motivation shape human behavior. By influencing attitudes, motivation, perceived social norms and perceived abiliti作者: 思想 時間: 2025-3-28 16:56 作者: Phenothiazines 時間: 2025-3-28 19:17
Structured?Approach for Topic Findingting topics is rather guided by the interests of the customers. Content Marketing informs, helps or entertains in a more editorial-journalistic sense. Suitable topics for content marketing can be found in marketing practice, for example, with the life area association method or the personified produ作者: 繁榮地區(qū) 時間: 2025-3-29 01:25
Designing Effective Content Marketing Postse design of good arguments that are processed cognitively by recipients. On the one hand, such good arguments must have an appropriate argument structure, on the other hand they must be carried out relationally matched to the target group. On the other hand, it is often unconscious cues that work th作者: FLEET 時間: 2025-3-29 03:30
Basic Thoughts on Controllingplan and control content marketing and its advertising effect in a targeted manner. It is important to clearly distinguish between the terms measurement value, key figure, performance indicator (PI) and key performance indicator (KPI) and to set up suitable key figure systems.作者: 健壯 時間: 2025-3-29 09:22
The Content Marketing Controlling Frameworkhe stages of a content production value chain, from its measurement (e.g. quality indicators) to its media placement, a controlling framework can be built up from indicators for the primary cognitive and affective content effects, to indicators for the ultimately desired (again cognitive as well as 作者: Lament 時間: 2025-3-29 12:01
Advertising Impact and Controlling in Content MarketingRecognize Impact Mec作者: legacy 時間: 2025-3-29 16:59 作者: Bernstein-test 時間: 2025-3-29 20:18
sents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.?.With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies..978-3-658-40550-2978-3-658-40551-9作者: 發(fā)微光 時間: 2025-3-30 00:00
10樓作者: HIKE 時間: 2025-3-30 05:10
10樓
