標(biāo)題: Titlebook: Advances in Advertising Research (Vol. IV); The Changing Roles o Sara Rosengren,Micael Dahlén,Shintaro Okazaki Book 2013 Springer Fachmedie [打印本頁] 作者: 哪能仁慈 時(shí)間: 2025-3-21 18:00
書目名稱Advances in Advertising Research (Vol. IV)影響因子(影響力)
書目名稱Advances in Advertising Research (Vol. IV)影響因子(影響力)學(xué)科排名
書目名稱Advances in Advertising Research (Vol. IV)網(wǎng)絡(luò)公開度
書目名稱Advances in Advertising Research (Vol. IV)網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Advances in Advertising Research (Vol. IV)被引頻次
書目名稱Advances in Advertising Research (Vol. IV)被引頻次學(xué)科排名
書目名稱Advances in Advertising Research (Vol. IV)年度引用
書目名稱Advances in Advertising Research (Vol. IV)年度引用學(xué)科排名
書目名稱Advances in Advertising Research (Vol. IV)讀者反饋
書目名稱Advances in Advertising Research (Vol. IV)讀者反饋學(xué)科排名
作者: 受人支配 時(shí)間: 2025-3-21 23:30
onmental factors or must undergo certain metabolic changes. Hence, the control of germination exists at two levels. One—dormancy—is due entirely to the state of the seed itself, and the second involves the operation of environmental factors on both dormancy and germination. We call these the . and .作者: bonnet 時(shí)間: 2025-3-22 02:59
Customer Engagement Behavior: Interacting with Companies and Brands on Facebookterogeneous nature of those who manage seeds, and of the resources themselves, needs to be grasped by scientists and policymakers in this arena. As Nishikawa concludes, it is local decisions, not external ideologies, that must come first in guiding analyses on building better seed management systems作者: RACE 時(shí)間: 2025-3-22 06:33 作者: Enliven 時(shí)間: 2025-3-22 09:22 作者: opprobrious 時(shí)間: 2025-3-22 13:37
Webcare as Customer Relationship and Reputation Management? Motives for Negative Electronic Word of pecies and variety of plant and plantation climate but gossypol has gained significant attention due to its potential therapeutic application as an antitumor agent, antifertility agent, antioxidant agent, antiparasitic, antioxidant, and anti-apoptotic activity. These biological activities and potenc作者: Magnificent 時(shí)間: 2025-3-22 17:54
Building Brand Image Through Online Sales Promotion: A Comparative Study Between the Web User’s Expe image, a spread- sheet to automatically generate a corresponding bar chart, or a rendering system that models the interactions of synthetic lights, objects, and cameras. Is there some un- derlying property that these processes all share? Computer scientists are used to thinking of pictures in terms of their 978-3-642-64370-5978-3-642-60361-7作者: TAP 時(shí)間: 2025-3-22 21:59 作者: Optometrist 時(shí)間: 2025-3-23 01:48
Is Website Interactivity Always Beneficial? An Elaboration Likelihood Model Approachrtyrdom. Unlike Nazi tourist culture, which centred on historical rupture, it promoted a vision of timelessness by focusing on seamless, unbroken continuities with the past. The experiences it offered appeared to mirror those from an earlier time. Its language was also surprisingly apolitical: refer作者: 無動(dòng)于衷 時(shí)間: 2025-3-23 09:25
Message Framing: How Source Credibility Moderates the Effects of Outcome Type and Outcome Valenceves and national parks in east Africa. This was an extension on a grander scale of initiatives such as the Wildlife Trusts in the UK, which owed much to the pioneering efforts of the Rothschild family. Julian Huxley was also, and more controversially, an advocate of eugenics and of population contro作者: micronutrients 時(shí)間: 2025-3-23 12:22
Investigating the Entertainment–Persuasion Link: Can Educational Games Influence Attitudes Toward Prtional analysis of quantitative data reveals the presence and strength of emerging relationships among elements assessed, shedding light on factors that may serve as starting points for understanding what is contributing to potentials for improving success in smart cities and regions..作者: 鉗子 時(shí)間: 2025-3-23 14:10
Cross-Media Synergy: Exploring the Role of the Integration of Ads in Cross-Media Campaignsual towns and cities formed isolated time zones. Cities with observatories, such as London and Glasgow, set their clocks to the measurement of the noonday sun. Time was increasingly standardized throughout the second half of the century. With the growth of the telegraph system, time signals could be作者: BINGE 時(shí)間: 2025-3-23 18:59 作者: Confidential 時(shí)間: 2025-3-23 23:24
The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Researchomarkers instead of one, showcasing AUCs exceeding 80%. While these results suggest a nuanced role for neurotrophins in SSD diagnosis, it becomes apparent that the evaluation of serum levels of these proteins has limited potential to emerge as a standalone component significantly enhancing the diagn作者: NEG 時(shí)間: 2025-3-24 06:00
Who “Likes” Brands? Exploring the Characteristics of Brand Fans on Facebook978-1-61091-177-1作者: 節(jié)省 時(shí)間: 2025-3-24 09:13
Celebrities as Indirect Spokespeople in Advertising978-3-030-33632-5作者: 沒有貧窮 時(shí)間: 2025-3-24 11:57 作者: 脾氣暴躁的人 時(shí)間: 2025-3-24 16:31 作者: judicial 時(shí)間: 2025-3-24 23:01 作者: 流逝 時(shí)間: 2025-3-25 00:00 作者: 約會(huì) 時(shí)間: 2025-3-25 05:01 作者: VAN 時(shí)間: 2025-3-25 09:18 作者: 禍害隱伏 時(shí)間: 2025-3-25 12:33 作者: lymphoma 時(shí)間: 2025-3-25 19:19
Boosting Collaborative Networks 4.0ables two-way or multiple communications. Interactivity distinguishes traditional media (TV, radio) from new or digital ones (Internet). Most importantly, it appears that interactive communication generates not only unprecedented behaviors but also new models of consumer behavior.作者: Cerumen 時(shí)間: 2025-3-25 21:22
Boosting Collaborative Networks 4.0or marketing, there are so-called advergames which aim to promote a certain brand (Santos et al., 2007). However, this form of game is not necessarily the only one a company might consider for communication with their customers. Games with educational objectives are also becoming more common.作者: 繼承人 時(shí)間: 2025-3-26 01:27
The Emotional Side of Learning,Netherlands makes use of more than one medium (Bronner, Neijens and Van Raaij, 2003). While we are not familiar with international statistics, it can be expected that the Netherlands is not an exception regarding the widespread usage of multiple media in one campaign.作者: Osmosis 時(shí)間: 2025-3-26 06:30 作者: 漂泊 時(shí)間: 2025-3-26 12:14
SpringerBriefs in Population Studies banner ads and email blasts—followed the approach of traditional print, broadcast, sale promotion and direct advertising, where the advertiser exposes passive eyeballs to some message, perhaps with a call to action inviting a click.作者: adroit 時(shí)間: 2025-3-26 14:35
https://doi.org/10.1007/978-3-642-70256-3n these networks in the future (e.g., Busby et al., 2010). But, as several studies among practitioners reveal, more general knowledge is needed to plan marketing engagements in OSNs. In the academic marketing literature a need for more detailed research on OSNs has been identified as well (e.g., Bur作者: 協(xié)定 時(shí)間: 2025-3-26 19:54
https://doi.org/10.1007/978-3-642-70256-3wealth of electronic word of mouth (eWOM), varying in tone from very positive to very negative. For companies, the circulation of negative eWOM is a source of great concern. Unsatisfactory consumption experiences, which were previously communicated as complaints only to a company representative or a作者: 一夫一妻制 時(shí)間: 2025-3-26 21:28
SpringerBriefs in Computer Scienceatforms is developing new income streams and as a result, over the past decade there has been a resurgence of product placement, in particular within new media platforms such as video games, virtual worlds, social media and reality television programs (Taylor, 2009). For instance, in Australia, the 作者: 熟練 時(shí)間: 2025-3-27 03:36 作者: 磨坊 時(shí)間: 2025-3-27 08:22
Paula Gra?a,Luís M. Camarinha-Matos 2009). In fact, the use of celebrities as endorsers appears to be on the rise with 14 percent of advertisements in America featuring a celebrity, 24 percent in India and 45 percent in Taiwan (New York Times, 2008).作者: 打擊 時(shí)間: 2025-3-27 12:22 作者: VEN 時(shí)間: 2025-3-27 16:14 作者: 換話題 時(shí)間: 2025-3-27 20:20
Paula Gra?a,Luís M. Camarinha-Matosction (that is, of message compliance). Negatively framed messages emphasize the disadvantages of noncompliance (O’Keefe and Jensen, 2006). Since the topic gained much interest, several studies have compared the persuasiveness of positively and negatively framed messages. Overall, the studies did ne作者: Stable-Angina 時(shí)間: 2025-3-28 00:25
https://doi.org/10.1007/978-3-030-62412-5dia. In integrated marketing communication (IMC), synergy can contribute significantly to reinforcing the preferred outcome, that is, total sales. Cross-media synergy, defined as the combined effect of more than one media that exceeds each medium’s individual effects on the measured outcome, is of p作者: fidelity 時(shí)間: 2025-3-28 05:34 作者: blackout 時(shí)間: 2025-3-28 06:59 作者: sed-rate 時(shí)間: 2025-3-28 10:59 作者: 姑姑在炫耀 時(shí)間: 2025-3-28 15:23 作者: 偏狂癥 時(shí)間: 2025-3-28 22:02
978-3-658-04216-5Springer Fachmedien Wiesbaden 2013作者: Spinal-Fusion 時(shí)間: 2025-3-29 00:36
https://doi.org/10.1007/978-3-319-31227-9While consumers are browsing through the pages of a magazine, they are confronted with numerous print ads – and as research shows, most of them will be ignored or considered incidentally. Consumer’s ad exposure is extremely short.作者: critique 時(shí)間: 2025-3-29 03:24
2626-0328 compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides inter作者: esoteric 時(shí)間: 2025-3-29 11:08 作者: 通情達(dá)理 時(shí)間: 2025-3-29 14:31
https://doi.org/10.1007/978-3-642-70256-3ource of great concern. Unsatisfactory consumption experiences, which were previously communicated as complaints only to a company representative or a few peers, are now publicly available through negative eWOM, which can seriously damage a company’s reputation and sales (e.g., Van Laer and De Ruyter, 2010).作者: 為現(xiàn)場 時(shí)間: 2025-3-29 19:10
Boosted Statistical Relational Learners and high brand value generate a reduced perception of risk for the client, along with greater credibility and brand preference – thereby encouraging their purchase (Grewal, Iyer and Levy, 2004; Korgoankar and Karson, 2007).作者: 善于騙人 時(shí)間: 2025-3-29 21:13
Xufan Zhao,Juanqiong Gou,Wenchi Ying has grown exponentially since the early 2000’s (Bressoud, Lehu, and Russell, 2010). The existing body of research offers empirical evidence of the effects of product placements on brand recall and recognition, and attitudes toward the brands placed in the content of entertainment (Auty and Lewis, 2004; Babin and Carder, 1996; Russell, 2002).作者: acolyte 時(shí)間: 2025-3-30 00:16
Paula Gra?a,Luís M. Camarinha-Matostopic gained much interest, several studies have compared the persuasiveness of positively and negatively framed messages. Overall, the studies did neither demonstrate a general advantage of positively framed messages nor of negatively framed messages (see the meta-analysis by O’Keefe and Jensen, 2008).作者: Ceremony 時(shí)間: 2025-3-30 07:04
https://doi.org/10.1007/978-3-030-62412-5ss-media synergy, defined as the combined effect of more than one media that exceeds each medium’s individual effects on the measured outcome, is of particular interest (Naik and Raman, 2003; Chang and Thorson, 2004; Havlena, Cardarelli, and de Montigny, 2007).作者: PHONE 時(shí)間: 2025-3-30 09:13
https://doi.org/10.1007/978-3-031-01809-1et al., 1998). Consistent findings across studies show that most people have sufficient knowledge of these risks, but this knowledge does not always transfer into behavioral intentions to limit UV exposure (Arthey and Clarke, 1995).作者: 停止償付 時(shí)間: 2025-3-30 16:27 作者: Meager 時(shí)間: 2025-3-30 18:11 作者: INTER 時(shí)間: 2025-3-31 00:24 作者: AER 時(shí)間: 2025-3-31 03:36 作者: 改革運(yùn)動(dòng) 時(shí)間: 2025-3-31 06:08 作者: 禮節(jié) 時(shí)間: 2025-3-31 09:34
ent. First, the chemical environment must be right. Water must be available, oxygen may have to be present since the seed must respire, and noxious or inhibitory chemicals should be absent. The physical environment, too, must be favorable. The temperature must be suitable and so also, in many cases,作者: 終止 時(shí)間: 2025-3-31 16:28
Customer Engagement Behavior: Interacting with Companies and Brands on Facebooknance. For the Indigenous, peasant and small farmers immersed in those realities, however, it can seem abstract, prescriptive and politicised. In this analysis of the broader debate, Yoshiaki Nishikawa suggests that the Japanese sociologist Kazuko Tsurumi’s endogenous development theory offers a per
