標題: Titlebook: Advances in Advertising Research (Vol. 1); Cutting Edge Interna Ralf Terlutter,Sandra Diehl,Shintaro Okazaki Book 2010 Gabler Verlag | Spri [打印本頁] 作者: BULK 時間: 2025-3-21 17:05
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書目名稱Advances in Advertising Research (Vol. 1)網(wǎng)絡公開度學科排名
書目名稱Advances in Advertising Research (Vol. 1)被引頻次
書目名稱Advances in Advertising Research (Vol. 1)被引頻次學科排名
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書目名稱Advances in Advertising Research (Vol. 1)讀者反饋
書目名稱Advances in Advertising Research (Vol. 1)讀者反饋學科排名
作者: 用不完 時間: 2025-3-21 20:17 作者: Instantaneous 時間: 2025-3-22 01:47
Entertainment in Advergames and its Influence on Brand-Related Outcomes for Childrened to understand the gas differential accumulation in organic-rich shales. This book can be used for reference by researchers engaged in shale oil and gas geology in both academics and industry..978-981-97-5363-5978-981-97-5361-1作者: 紋章 時間: 2025-3-22 07:42
Front Matterdeas that circulate among leaders. These circulating ideas construct contemporary politics around both reinterpretations of old practices and responses to problems around tourism, gender, populism, religion, and democracy..978-981-15-5850-4978-981-15-5848-1作者: 消息靈通 時間: 2025-3-22 10:02 作者: figment 時間: 2025-3-22 15:05 作者: HIKE 時間: 2025-3-22 20:40
Evaluation and Feedback Effects of Limited Editions in FMCG Categories, in general, abuse..Advanced-levelstudents interested in software engineering, security and HCI (Human Computer Interaction) will find this book useful as a study guide. Engineers and security practitioners concerned with abuse and fraud will also benefit from the methodologies and techniques in th作者: CHECK 時間: 2025-3-23 00:06 作者: 細微的差異 時間: 2025-3-23 03:35 作者: 施舍 時間: 2025-3-23 09:24 作者: 填滿 時間: 2025-3-23 11:48
Missing for One, Unique for the Other – How Missing Attributes Affect Brand Evaluationment area and in particular, the upper reaches of the catchment. The paper discusses the results of research which focused on deciphering the severity and the sources water contamination, and on how to minimise the dispersion of these metals into the streams, and on the relationship of the water qua作者: prosperity 時間: 2025-3-23 17:52 作者: 跑過 時間: 2025-3-23 21:01 作者: 罐里有戒指 時間: 2025-3-23 23:09
Music in Advertising: Effects on Brand and Endorser Perceptionrticle in the water column was less than 1 day which verifies that the river transported fine-grained particles are primary deposited within the estuary. The major part of the river input of suspended matter was deposited near the river mouth. There was a surplus of the total sedimentation compared 作者: GUEER 時間: 2025-3-24 02:57
addition, this also means that cooperation with other disciplines in the natural sciences and engi- neering is increasingly important. Modern text books providing this broad overview of the earth sciences are rare. Some are written by several authors together to make sure that all topics are treate作者: exostosis 時間: 2025-3-24 06:47 作者: 小故事 時間: 2025-3-24 14:13
Play Our Game and Tell Your Friends: Pringle’s Brand Campaign on a Mobile Social Networking Sitethe past decades. Since the early work of Kline (1967), experimental investigations on the detailed structure of the turbulent field in boundary layers have revealed the existence of distinctly organized motions. The present research and the recent investigation of Tomkins (2001) are focused mainly 作者: 直覺好 時間: 2025-3-24 17:44
Implicit Measurement Games: Using Casual Games to Measure Psychological Responses to Adses; the Kura Member is made up of fluvial channel and overbank facies, the latter including well-developed ferruginous paleosols; the Lahima Member, at the top, is fine-grained, including gastropod-rich limestones deposited in a lacustrine or brackish lagoonal environment. These facies and transitio作者: 拾落穗 時間: 2025-3-24 19:13
The Perceived Interactivity of Top Global Brand Websites and its Determinantsced by the use of basic physical and chemical reasoning through equations. I have tried to construct a text that follows logically on from the origin of sediment grains through fluid flow, transport, deposition and diagenesis (the change from sediment to rock). The text has been written assuming that some bas978-0-412-53300-6978-94-009-5986-6作者: 碌碌之人 時間: 2025-3-25 01:16 作者: Noctambulant 時間: 2025-3-25 07:24 作者: connoisseur 時間: 2025-3-25 09:02 作者: 殺人 時間: 2025-3-25 14:27 作者: Postulate 時間: 2025-3-25 19:06 作者: 努力趕上 時間: 2025-3-25 23:29
Boolean Calculus of Differencesew member states, a total of 77 million people, and over 700,000 square kilometres of territory. The incorporation of eight central and eastern European countries (Estonia, Latvia, Lithuania, Poland, the Czech Republic, Slovakia, Hungary and Slovenia) and two Mediterranean islands (Cyprus and Malta)作者: 運動吧 時間: 2025-3-26 02:09 作者: Gene408 時間: 2025-3-26 04:31 作者: Contort 時間: 2025-3-26 08:59 作者: 小卷發(fā) 時間: 2025-3-26 15:06
Differentials and Differential Operations,uncement (PSA) threat appeal, as well as the impact of the valence of the media context in which the PSA is embedded in a sample of 266 young Belgian adults. The PSA threat level and the combination of negative message framing, negative context priming and high-threat messages have a significant eff作者: 無瑕疵 時間: 2025-3-26 16:50
Differentials and Differential Operations,ial groups, advertising is however often targeted at a fairly heterogeneous audience. This study investigates whether different racial groups perceive fear appeals pertaining to HIV/Aids communication differently. The role of fear and efficacy are examined to ascertain the influence of different lev作者: quiet-sleep 時間: 2025-3-27 00:04
Bernd Steinbach,Christian Posthoffd on the theory of ‘musical fit’. Subjects (. = 405) listened to one of three versions of a radio commercial in which the music varied in each version. The music selections differed in style, tempo, rhythm, etc., but matched product and message of the commercial in terms of ‘musical fit’. After list作者: 鐵砧 時間: 2025-3-27 02:32 作者: 平 時間: 2025-3-27 05:59
https://doi.org/10.1007/978-3-642-24508-4 facing a considerable decline, the computer game sector is booming with a turnover of 2.29 bn. euros in Germany in 2007 and an increase of 29% compared to the previous year (BIU 2008). The American computer game industry even recorded an increase in turnover of 43% last year. As the German market i作者: 外表讀作 時間: 2025-3-27 10:23 作者: pellagra 時間: 2025-3-27 14:43
https://doi.org/10.1007/978-3-642-24508-4ny et al., 2009). Narrowly defined, advergaming is “the use of interactive gaming technology to deliver embedded advertising messages to consumers” (Chen and Ringel, 2001). This unique form of branded entertainment ranges from simply featuring a brand in the gaming environment to creating more elabo作者: Reservation 時間: 2025-3-27 19:41 作者: 柏樹 時間: 2025-3-28 01:24 作者: Asperity 時間: 2025-3-28 05:56 作者: 陶醉 時間: 2025-3-28 09:15
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010作者: CHANT 時間: 2025-3-28 13:37
European Advertising Academyhttp://image.papertrans.cn/a/image/146614.jpg作者: FELON 時間: 2025-3-28 18:35
Advances in Advertising Research (Vol. 1)978-3-8349-6006-1Series ISSN 2626-0328 Series E-ISSN 2626-0336 作者: 委托 時間: 2025-3-28 19:02
Boolean Calculus of Differences-, scarcity- and categorization- theory, effects of exploration seeking and processing depth are analysed. Additionally reciprocal effects of limited editions on the parent brand are examined. Implications for the use of limited editions in practice will be deduced from the results.作者: critic 時間: 2025-3-29 02:30 作者: Vldl379 時間: 2025-3-29 06:08 作者: interlude 時間: 2025-3-29 08:33
2626-0328 of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media availabl作者: PIZZA 時間: 2025-3-29 15:25
Differentials and Differential Operations,adults. The PSA threat level and the combination of negative message framing, negative context priming and high-threat messages have a significant effect on evoked fear. Evoked fear plays the strongest role in the development of message credibility, more than cognitive factors such as perceived threat and coping efficacy.作者: 粗魯?shù)娜?nbsp; 時間: 2025-3-29 16:37 作者: Geyser 時間: 2025-3-29 22:03 作者: Myosin 時間: 2025-3-30 02:52
Book 2010, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for comm作者: 掙扎 時間: 2025-3-30 06:48
